News & Blog

1. Cultural influence

In China, Beijing, Shanghai and other developed cities have always been the darlings of the advertising industry. The culture of "Beijing flavor" and "Shanghai style" are the humanistic themes of the two cities to create their own characteristics, and they are also the image themes of the two cities' external communication. Beijing is the political center and cultural gathering place of China. Excellent outdoor advertising machines can make the ancient capital exude a "Beijing flavor" that is suitable for the tolerance of the capital.

Beijing's outdoor advertising shows its tolerance in various regions. For example, Wangfujing and Xidan are bustling business districts, and outdoor advertising machines show fashion features, mostly consumer goods, such as cosmetics, fashion, watches and mobile phones. Zhongguancun in Haidian mainly focuses on IT industry, and this area is also a gathering place for colleges and universities. Therefore, advertisements for major computer brands, tablets, printers and other electronic products can be seen everywhere, and most of the advertisements are designed to pay equal attention to fashion appearance and colorful colors, and are integrated into the cultural characteristics of colleges and universities. Shanghai, which is a metropolis with developed economy, is a place where all rivers run into the sea and Chinese and western cultures meet.