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The application of intelligent outdoor advertising machine display screen based on face recognition releases big data statistics to the background. Combined with the application of face recognition technology, face recognition technology can detect head and shoulders, detect faces, track and identify faces, extract face feature values, make accurate human judgment, and accurately identify users' faces. Based on human tracking, it can effectively avoid repeated counting caused by wandering and staying, so as to achieve accurate statistics of passenger flow in and out of stores.

In outdoor public places, accurate statistics of people flow and the above precise data can be used to analyze users' attention data and consumption characteristics of outdoor advertising machine display screens, help advertisers accurately locate effective customer groups, provide reliable data reference for publishers, producers and other related enterprises, and improve effective display and return rate; Actively push interested advertising messages to different groups in a targeted manner, and quickly, accurately and effectively improve the advertising operation of outdoor advertising machine display screens and the municipal application value.

The above content is provided by Ruiguan outdoor advertising machine display screen. Ruiguan is committed to building a leading brand of outdoor commercial display in the world and is the top outdoor display manufacturer in China.