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First of all, outdoor advertising can provide a wider audience. Because outdoor advertising machines are usually installed in public places or busy business districts, they can cover a large number of people. In contrast, traditional TV advertisements can only be broadcast on a fixed channel, and cannot be promoted for a specific target group.

Secondly, outdoor advertising machines are more interactive. Through touch screen, voice recognition and other technologies, customers can directly interact with advertising machines, such as querying weather forecast and obtaining traffic information. This interactive enhancement not only improves the user experience, but also increases the stickiness between brands and consumers.

In addition, the outdoor advertising machine also has the characteristics of customization. Merchants can design advertising content according to their own needs, including text, pictures, videos and other forms. In this way, businesses can adjust the content and form of advertisements according to different scenes and needs to improve the advertising effect.

To sum up, outdoor advertising machine, as a new advertising medium, has the characteristics of wide crowd coverage, high interactivity and customization. These advantages make outdoor advertising machine one of the important tools for merchants to promote products and services.